JETRO’s San Francisco based ICT Advisor will present on the current market developments, trends and prospects Japan holds for foreign high tech companies looking for strategic business expansion into Japan.


Toshikazu Ito

Deputy Executive Director
JETRO Toronto

Toshikazu Ito is the current Deputy Executive Director of the Japan External Trade Organization (JETRO) in Toronto. Upon graduating from Niigata University in 2000, he joined JETRO headquarters in Tokyo, Japan. Having spent his entire professional career with JETRO, Toshikazu Ito contributes to key departments within the organization, such as Finance & Accounting, General Affairs and the Business Services Division. Toshikazu Ito is responsible for the promotion of Canadian investments into Japan as well as export of Japanese products into Canada.

MakotoAbe - copie
Makoto Abe

North American IT Advisor

Makoto Abe is a seasoned professional, with over 20 years of experience. Makoto Abe helps North American companies expand their businesses to build their presences in Japan, under the umbrella of Japanese government organizations. He serves in areas of Semiconductor and Electronic Design Automation (EDA) network and mobile, Machine-to-Machine (M2M), Internet of Things (IoT), Big Data, and IT security as the Japan IT/Electronics Advisor for the San Francisco / Silicon Valley office, of the Japan External Trade Organization (JETRO) along with the Fukuoka Center for Overseas Commerce in America ( FCOCA ). Moreover, Makoto Abe is the General Manager of InfoTech Associates, and proprietor of Japan Business Solutions. Makoto Abe obtained his Master’s degree from the University of Maryland and a MBA in international business from Tulane University.

Marc Poirier

CEO and Co-Founder

Marc Poirier is a Search Engine Marketing (SEM) expert, a thought leader, and most importantly, a devoted father of twins. Named one of the top 25 most influential Pay-Per-Click (PPC) experts, Marc Poirier is a frequent speaker at industry events, such as the SMX and Ad:Tech exhibitions. Marc Poirier contributes bylines to top marketing publications including Advertising Age, AdWeek and more. While a mainstay in the SEM world, should you be looking for him on the weekends, he’s most likely gone fishing.


Japan’s ICT market was over US $325 billion in 2013, the 3rd largest single-country market in the world and 2nd in Asia, with an 8.8% share of the global ICT market.

ICT is the largest industry sector in Japan featuring many top-ranked Japanese companies and global ICT leaders. In addition, many small and midsize international players are also operating successfully in Japan.


Opportunities in Japan’s ICT market for foreign companies

– Wireless & Mobile
– BYOD (Bring Your Own Device)
– Cloud Computing
– Data Centers
– Gaming
– FinTech
– IT Security M2M & IoT
– Smart Grid & Green IT
– Medical & Healthcare IT
– Network and SDx (Software Defined Everything)

Cross-Canada ICT Seminar Series

Events will features success stories of foreign companies entering into the Japanese market. Also learn about JETRO’s Technology Partnering Japan Program, a free business matching program designed to give you direct access to leaders and innovators in Japan’s technology industries.


20 Queen Street 3rd floor
Montréal QC H3C 2M7

Parking with fee at:
75 Queen Street
Montréal QC H3C 2N6


No fee registration.
Please register with the following :


Managers and founders of emerging companies in high technology.