{"id":8852,"date":"2020-10-21T18:03:03","date_gmt":"2020-10-21T22:03:03","guid":{"rendered":"https:\/\/www.ceim.org\/2020\/10\/21\/how-to-leverage-market-intelligence-for-your-startup-market-validation-and-positioning\/"},"modified":"2020-10-21T18:03:03","modified_gmt":"2020-10-21T22:03:03","slug":"how-to-leverage-market-intelligence-for-your-startup-market-validation-and-positioning","status":"publish","type":"post","link":"https:\/\/www.ceim.org\/en\/2020\/10\/21\/how-to-leverage-market-intelligence-for-your-startup-market-validation-and-positioning\/","title":{"rendered":"How to leverage Market Intelligence for your startup market validation and positioning"},"content":{"rendered":"<h3 style=\"text-align: justify;\">While it\u2019s clear that the success of your business stems in large part from a good idea, conducting market research is an essential step in your project\u2019s strategic planning and validation.<\/h3>\n<h3 style=\"text-align: justify;\">That\u2019s especially true today as search engines (the de facto tool when searching the web) can bring up a wide range of incomplete, outdated or even erroneous data.<\/h3>\n<h3 style=\"text-align: justify;\">In addition, and as tempting as it may seem, investing heavily in R&amp;D to develop your competitive advantage will not guarantee that your innovation will find buyers if you only have a partial understanding of the target market and customers or of the commercial, technological, legal and socio-political risks that you might be faced with.<\/h3>\n<p><!--more--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While it\u2019s clear that the success of your business stems in large part from a good idea, conducting market research is an essential step in your project\u2019s strategic planning and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[461],"tags":[],"class_list":["post-8852","post","type-post","status-publish","format-standard","hentry","category-news-en"],"_links":{"self":[{"href":"https:\/\/www.ceim.org\/en\/wp-json\/wp\/v2\/posts\/8852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ceim.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ceim.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ceim.org\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ceim.org\/en\/wp-json\/wp\/v2\/comments?post=8852"}],"version-history":[{"count":0,"href":"https:\/\/www.ceim.org\/en\/wp-json\/wp\/v2\/posts\/8852\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ceim.org\/en\/wp-json\/wp\/v2\/media?parent=8852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ceim.org\/en\/wp-json\/wp\/v2\/categories?post=8852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ceim.org\/en\/wp-json\/wp\/v2\/tags?post=8852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}