Evaluation of market potential – Lead generation – Licenses
Our commercialization support for life sciences technology projects targets companies with know-how and a patented product who have graduated from the development phase and are now ready to market their product or to enter into a licensing agreement with a trade partner. With a business plan and marketing or licensing strategy in hand, they now need specialised help in selling their product.
Objective
To develop and implement the marketing process and, in case of a license, to conclude contacts and negotiate the terms and conditions of agreements with interested parties.
Services
Evaluation of market potential: |
– qualitative/quantitative surveys (market needs, size, positioning)– financial evaluation (GO/NO GO) (return on investment) |
Lead generation: |
– preparation of prospective client lists– telemarketing and qualification of prospects– sales coaching– development of sales tools |
Licensing: |
– preparation of prospective licensee listings– specialized cold calls– negotiation of license agreement terms and conditions |
