How to take advantage of GOOGLE ANALYTICS?
Guest speakers
Mr. Jean-François Bélisle Director, Consulting Services, K3 Media Over the last 8 years, Jean-François Bélisle has developed expertise in electronic marketing (strategic planning, web analytics), customer Intelligence (loyalty marketing, segmentation, data mining) and advanced statistical methods. |
Mr. Charles-Alain Roy Advisor, Web Performance, K3 Media With over 5 years of experience in the web industry, Charles-Alain is in charge of analyzing the data and statistics related to websites and visitors. He is also responsible for integrating and customizing analytical solutions such as Google Analytics. As a complement to his expertise, he also deals with setting up advertising campaigns using various web platforms as well as measuring the ROI of these campaigns. |
Contents
The variety of tools available to measure the effectiveness of your web site is growing constantly. Selecting and mastering the use of the appropriate tools for your business is not obvious, particularly in the start-up stage of your project.
K3 Media is a web agency specialized in the strategic creation and development of advanced web solutions for its clients since 2002. Within the agency, the employees have nearly 20 individual certifications (Google Analytics, Adwords, Zend PHP, Photoshop, etc.) and K3 Media is also a Google certified partner for the Google Analytics and Google Adwords solutions. Over the years, the company has also been successful at building long term relationships with its clients (Nivea, RDS, SAIL, Montreal Canadiens, CBC, etc.).
Join us to learn how to use Google Analytics, a strategic tool essential to your success.
Date
September 25, 2012, from 8:30 am to 10:30 am
Location
CEIM, 20, Queen Street, 3rd floor, Old Montreal
Pay parking: 75 Queen Street
Registration required
Nicole Bigras (before September 21)
nbigras@ceim.org
(514) 866-0575, extension 200
No entry fee