Nasreddine Messaoud-Nacer has over ten years of experience in statistical and commercial research analysis, as well as three years of direct marketing experience. He has worked in a variety of sectors, such as banking, direct marketing and sports and leisure. He was also an independent marketing management consultant.
He is CEIM’s Sales Intelligence department marketing research analyst, responsible for technology trend research. In addition, he oversees competitive analysis, product positioning and the creation and management of databases for IT companies. Nasreddine Messaoud-Nacer heads the lead generation service, available upon request. This service is an integral part of the business development process. He is involved in quantitative research, creation of customized databases, training and coaching of Commercial Representatives.
Nasreddine Messaoud-Nacer obtained a Bachelor’s degree in Statistics (Algiers) and a Marketing MBA from HEC Montreal. He is a member of Marketing Research & Intelligence Association (MRIA) and regularly attends sales/marketing and customer service seminars.