Penetrating the US and International Markets - Mike Grandinetti


Personalized Coaching and Workshops
Be one of the six technology companies to qualify to participate in this six-month program led by a successful serial entrepreneur, experienced coach and international marketing and business development expert.

Beginning Wednesday, October 17, 2012, in Montréal

Mike Grandinetti BS Eng., MBA (Profil Linkedin)
Managing Director, Southboro Capital
Professor – Hult International School of Business
Senior Lecturer MIT Sloan School of Management(1999-2009)
Mentor, TechStars, Founders Institute and SEED Camp Europe
Mentor IBM SmartCamp,  Boston, Silicon Valley and Europe
Judge and Mentor Massachusetts Challenge
Former Senior Management Consultant, McKinsey & Co.


As CXO, Mike Grandinetti has helped lead five venture-backed companies to successful exits, including two NASDAQ IPOs and five trade sales. He was Chief Marketing Officer for Virtual Iron Software which was acquired by Oracle and Chief Marketing Officer for Yantra, acquired by AT&T. As CMO, he co-led Raptor Systems successful NASDAQ IPO roadshow, and helped them achieve their ranking as Fastest Growing US Software company. He also contributed to Viewlogic’s NASDAQ IPO and $500M acquisition as well as to Connected’s acquisition by Iron Mountain. He has deep experience coaching Quebec early stage IT start-ups across a number of programs.
Read his complete biography.

Accelerate your success in export markets

-Achieve strategic clarity in targeting customers, strategic partners and industry influencers in the international market   
-Validate your value proposition with domestic customers and leverage it to other markets
-Fine-tune and adapt your elevator pitch for your international targets: customers, strategic partners, investors
-Apply practical techniques of effective international marketing
-Access to key members of US and global early stage network

Program (dates subject to changes)

•Hands-on kick-off workshop, Wednesday, October 17, 2012, 9:00 a.m. to 5:00 p.m.

•Highly interactive workshop uses many very current case studies of start-up companies employing best practices.

•Individual coaching sessions, Fridays and Saturdays 9:00 a.m. to 6:00 p.m.
- November 16 and 17 - December 14 and 15
- January 18 and 19  - February 15 and 16

•Each company will have a minimum of two and a half hours of intensive, one-on-one coaching tailored to needs of the individual company preceded by specific exercises and instructions to maximize their impact. 

Workshops include videotaped pitching sessions with each entrepreneur to benchmark and measure progress through program.

•Hands-on wrap-up workshop, Friday, March 29, 2013, 9:00 a.m. to 5:00 p.m.

Admission Criteria

•A business in technology, in operation for 5 years or less
•At an early stage of commercialization (0 to $ 1.5 M annual sales)
•With a high potential of success in the U.S.A. and possibly overseas

Registration Fees 
     
$ 1,850/company
      

•Up to three participants per company
•Payable in two equal instalments:
-first, no later than October 5th, 2012
-second, no later than January 11th, 2013

Registrations are limited to six companies. Send your application early.

Deadline

September 14, 2012

How to Register

1.Fill in the registration form and return it to sbourassa@ceim.org
2.Forward your cheque to the order of Centre d’entreprises et d’innovation de Montréal, ref. M. Grandinetti, to 33, Prince St., Montréal, Québec H3C 2M7

Workshops and coaching sessions will take place at 20 Queen St., Montréal.

Additional Information   Serge Bourassa


Testimonials of companies coached by Mike Grandinetti through CEIM

“My company, Acquisio, participated in a series of one-on-one marketing seminars given by Mike in late 2008 and early 2009, and I was quite amazed by the man - not only did he rapidly understand our company and products, but he was able to provide real usable insights which have since helped shape the direction of our company's marketing and financing efforts. We were so impressed in fact that we now work with Mike on a regular basis - he is my marketing coach and I look forward to many days of insightful discussions with Mike in the months to come.”
Marc Poirier, fondateur et directeur du marketing, Acquisio.

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