Commercialization

Life Sciences

Evaluation of market potential - Lead generation - Licenses

Our commercialization support for life sciences technology projects targets companies with know-how and a patented product who have graduated from the development phase and are now ready to market their product or to enter into a licensing agreement with a trade partner.  With a business plan and marketing or licensing strategy in hand, they now need specialised help in selling their product.

Objective

To develop and implement the marketing process and, in case of a license, to conclude contacts and negotiate the terms and conditions of agreements with interested parties.

Services

Evaluation of market potential:
  • qualitative/quantitative surveys (market needs, size, positioning)
  • financial evaluation (GO/NO GO) (return on investment)
Lead generation:
  • preparation of prospective client lists
  • telemarketing and qualification of prospects
  • sales coaching
  • development of sales tools
Licensing:
  • preparation of prospective licensee listings
  • specialized cold calls
  • negotiation of license agreement terms and conditions

Business activities

Biotechnology
Pharmaceutical
Biopharmaceutical
Nutraceutical
Agro-business

For more information :
Michel Noiseux, Special Advisor
Telephone: (514) 917-8030 
email: mnoiseux@gmail.com