By Benoit Labbé (TechnoMontreal)

When we first implemented our products, we were ahead of the entire market by at least one or two years. Another key element to mnubo’s competitive edge is our expertise in mobile networks, the Internet of Things and big data. We have an excellent understanding of the technology and related issues for our clients.
– Frédéric Bastien, CEO and cofounder of mnubo

mnubo creates smart data management and analysis software for manufacturers of various types of connected devices. With their advanced real-time analytics, strategic information and enriched applications, mnubo transforms objects into smart objects. This represents a huge potential for their clients, who range from robot developers to producers of heating devices like Stelpro. mnubo helps them to improve their products and processes by making use of the data gathered by their own machines.

This pioneer of the Internet of Things offers their service platform by subscription, according to the volume of data transmitted. The number of connected devices therefore has a direct impact on mnubo’s profitability.

With the 120 products that are modeled in their platform, mnubo is connected to approximately 300 billion data points.

Their main partners are resellers and distributors, like TELUS, Amazon Web Services, Google and Samsung.

From their offices in Montreal, Chicago and Tokyo, mnubo makes their products available to companies around the globe, particularly in Canada, the United States, Italy, Sweden, Switzerland, Japan, India, Hong Kong and Australia.


The nuts and bolts of a solid company

Frédéric Bastien, CEO and cofounder of mnubo has been innovating with technology for more than 20 years and his talent has been recognized by the 2014 EY Canada Entrepreneur of the Year Award, as well as PWC’s Vision to Reality Prize. He holds a bachelor’s degree in telecommunications engineering and has extensive experience in the mobile and data sectors, beginning at Fido. His career took him to Japan during the era of the first 3G networks, then brought him back to Montreal, with Nortel, for whom he worked in Paris for three years. Frédéric also contributed to the LTE network industry while in Dallas.

In 2006, this award-winning entrepreneur took his initial steps in research and development by launching his first company in Montreal, which was bought by an American in 2010.

It was in 2012 that mnubo saw the light of day. Incidentally, while the ‘m’ in the name is not pronounced, it links the word machine to the Latin term ‘nubes,’ meaning clouds in English, which highlights the company’s initial aspiration as an instigator of the cloud machine interface.

The adventure began in Frédéric’s basement, where he teamed up with three longstanding colleagues. “Two of the three are extremely competant software architects, an excellent place to start for R&D,” asserts the cofounder.

Mnubo_iot“We had worked on databases for mobile operators with our previous company and by developing interesting functionalities for the management of parking terminals, we identified a major niche market,” he recounts. “Also, the arrival of innovative devices, like the smart thermostat and Fitbit, made us realize that the boundaries of using everyday objects for data connection were falling. It was imperative that we figure out the kind of data that companies were missing.”

After only several months, the company landed a $14.5M contract, spread over three years, which allowed them to finance their own development, rather than resorting to external investment. Furthermore, in 2015, their growth accelerated thanks to two institutional venture capital investors, White Star Capital and McRock Capital.

For the first version of their platform, Frédéric also highlights the key role tax credits played in mnubo’s R&D, as well as the support of trade commissioners for their international projects, and a grant from the NRCC as part of the Industrial Research Assistance Program (IRAP).

mnubo also relies on various strategic partners, like the alliances they have with GSI and Roc-Connect, that have been in place since 2016.

The best parts

MnuboLifestyle_WR_152mnubo counts 46 employees in Montreal and plans to expand their team to around 80 members within a year or two.

The greatest pride of mnubo’s cofounder is, in fact, his team. “They are absolutely fantastic… extremely talented and very creative,” he says. The company, which opts for a family-type approach that is characterized by openness, represents 19 nationalities with the average age being around 25 years old.

Frédéric does, however, note mnubo’s hiring challenges: “Initially, by effectively leveraging our network of contacts, it was relatively easy to find the right people. But now it’s increasingly difficult to find people with the skills that are really in demand, since the number of trained people in this field is limited.”

The future in data

The challenges of mnubo don’t just affect their workforce. Frédéric recounts how his young company had to imagine new solutions for a whole world of information. “We had to find ways to structure all the data that arrives at very high speeds within the machines, and also to be able to make real-time decisions with that information,” he recalls. “That had never been done before. With big data, it was constantly being stored, then at the end of the month, analyses were done. We wanted to be able to do calculations in real time. For example, if a decision needs to be made to shut down a wind turbine, it can’t wait, because the wind is constantly changing.”

Also, with the highs and lows of the Internet of Things, companies were being severely tested. “Two thirds of our clients manufacture industrial equipement and the world of data is totally new to them, so the sales cycle is slower,” specifies Frédéric.

mnubo’s technologies have a wide range of applications, as well as impacts on ecology, energy, efficiency, and therefore profitability. “For example, we help agricultural companies reduce the quantity of water they use to irrigate their fields,” explains the cofounder. Companies today don’t have the option of not taking advantage of big data technologies, so mnubo offers them advanced tools to better adapt themselves.

In this market of exponential growth, and with only 1% of their clients’ products being connected at present, mnubo wants to develop their new clientele, as well as their intrinsic growth. The company also intends to continue their international expansion, while ensuring optimal management of their extensive network of distributors.

Frédéric Bastien is very proud of mnubo and its presence as a Montreal company of technical professionals with a global impact: “It’s good that people are seeing things start here in Quebec, not just in Silicon Valley.”

23May 2018

When we changed our business model, which was a really major shift towards a new adventure, I didn’t know of any other company in Quebec City that had adopted this SaaS model. There were so few players we could consult to find out how best to go about it, that we decided to design and test a prototype ourselves.
– Johanne Devin, CEO and Co-founder of WebSelf

WebSelf provides website creation tools that are simple, powerful and affordable, or free, to more than 3 million users in over 165 countries. Offering maximum functionality to people who want to develop their own website without having strong technological skills, the platform makes it easy for them, whether setting up a showcase site or an online store. “Even though it’s a standardized environment, we offer great flexibility and many features that can satisfy at least 99% of our customers’ needs,” indicates Johanne.

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09May 2018

Our clients, such as festivals like Francofolies de Montréal or Igloo Fest, appreciate not only that our solution saves them time and money, but also that they know exactly where their festivalgoers come from. Are they only in town for the two days of the event or are they extending their stay to discover the city? How many nights? Alone or accompanied, and by whom? In short, it’s all this data that represents a compelling advantage for our partners.
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Through agreements with partners such as Airbnb, but also with systems like Travelport and HotelsCombined, Stay22 offers visitors a hub that bringsall search resources together in one place, greatly simplifying the planning experience. Everything is adjusted on an interactive map that integrates directly with the event organizer’s website, ticket office or other online destination where users find themselves.

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02May 2018

Up until 2010, we often wondered if we wanted to invest in product development. Like many companies at the time, we were focussing on services in order to finance potential products. In the end, we decided to let go of the idea of designing products, because our service offering was really solid. After that, our growth curve was impressive, turning our 23-person team into the 150-person organization we are today.
– Stéphane Rouleau, President and Co-founder of Spiria

When I ask Stéphane to describe Spiria and their value proposition, he explains that the management team is actually trying to update their definition: “After 15 years of existence, it’s important to revisit it… simply said, we’re a digital solutions firm. Our clients call upon us to solve the digital components of their problems, due to lack of knowledge, resources or time on their part. In co-creation with them, we develop the best technology to optimize their activities.”

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